Author: admin

Bring the beat back.

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WEBSITE COPY for Brugada Bar & Kitchen

Turning a serious heart condition into a good time? No problem!

Brugada Kitchen + Bar hired me to assist in their all-encompassing rebrand—except the one thing that wasn’t to change was their brand’s name. A sexy word that slips off the tongue, ‘Brugada’ is most commonly used to describe a debilitating heart disease that’s anything but. Until I came along, that is! 

I played HARD on the heartstrings to pull this copy off, cleverly referencing heartbeats, rhythm, and booze in every way imaginable. I’m hoping the end result leaves you with one, wholehearted thought:

You gotta Brugada.

Give credit where credit is due.

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INTERNAL COMMUNICATION for Hiller

Motivated staff can move a message at the speed of light. So what happens when you shine that light back on them?

When your employees buy into what you're selling, your life becomes a whole lot easier. Since "caring" is Hiller's core value, their CMO tasked me with writing and implementing an awards system that would bring care from the inside, out.

Here's what I came up with.

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The Awards

  • AC Award:  AC stands for air conditioning, but it can also stand for Acts of Caring. This award goes to someone who has gone above and beyond to care for a customer's well-being.
  • Boiler Award:  A boiler turns water into steam, which is better for transferring heat to where it's most needed. This award goes to someone who goes out of their way to perform a cross-trade-industry-related task to make the work easier for others and provide a homeowner with peace of mind.
  • Circuit Award:  An electrical circuit is a loop through which current can flow. This award goes to someone who has demonstrated an ability to lead effectively in a take-charge situation, allowing our teams and workflows to manage seamlessly and efficiently.
  • Lightbulb Award:  A light bulb symbolizes a great idea. This award goes to someone who is constantly brainstorming, implementing, OR improving on ideas/processes in the Hiller workflow.
  • Plunger Award:  A plunger works by using suction and pressure to get the job done. This award goes to someone who performs very well under pressure and is never opposed to going the extra mile.
  • Heart of Hiller Award:  Someone who has achieved all of the above awards would be eligible for this honor because they have demonstrated that they have a heart for service, safety, caring, diligence, work ethic, and more.

The Effect

Tech shares Care Story. Winning Care Story receives corresponding award, uniform pin, truck decal, and restaurant gift card. Best of the best Care Stories compete to win the Heart of Hiller Award. Winner takes home prize worth up to $500.

And so on and so forth...every week...for the rest of the year. 52 opportunities for management to hear about impactful moments in the trades. Endless ways for employees to learn, grow, and feel appreciated. A win-win, if you ask me!

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The Real Reward

Not only did this awards system empower Hiller employees to share their experiences on the daily, but it also provided valuable video and static content for use on social media. Customers sure do get a kick out of kindness.

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Additional Services Provided

  • Daily Content Creation
  • Social Media Management
  • Branding & Web Copy
  • Print Ads
  • Social Ad Campaigns
  • Video Storyboarding & Scripts
  • Project Management
  • Public Relations
  • Photography
  • High Level Brainstorming

I am honored to have worked with Hiller for four years as an employee of MediaTree Advertising. If you'd like to see additional examples of my internal communication skills, click here.

Plan your next road trip.

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SOCIAL ADS for Nashville RV

Advertising travel...when traveling wasn't allowed.

If this portfolio is still up and running when my grandkids ask me about the year 2020, I'm going to show them this page. Among my biggest accomplishments in "The-Year-That-Must-Not-Be-Named" is successfully spreading the word about a vacation option that didn't spread the 'rona. And without offending either side of the aisle in the process.

Whether I was teaching a millennial how to properly "glamp," empowering Mom and Dad to homeschool from the road, or gifting Grandma and Grandpa a good night-before-Christmas-sleep, I'm proud to have helped so many do what so many wanted to do:

GET OUT!

Campaigns

Caption: We don't mean to be rude. but...#GetOut.

Caption: “Are we there yet?” doesn’t apply to this vacation. The adventure never stops! #AdventureReady

Caption: The best part about memories...is making them.

Caption: Your relatives may forgive you, but they'll never forget. Have a spare room delivered, RV style!

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Caption: Santa's sleigh < yours.

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Additional Services Provided

  • Full Rebrand & Web Copy
  • Weekly Content Creation
  • Social Media Management
  • Email Marketing
  • Blog Writing & SEO
  • Project Management
  • Reputation Management
  • Photography
  • Event Marketing

I am honored to have worked with Nashville RV for three years on behalf of MediaTree Advertising. If you'd like to see additional examples of social media ads I've created, click here.

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Welcome you home.

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VIDEO CONTENT for Stephens Valley

Have you ever wished for simpler times? 

Just southwest of Nashville sits a carefully-crafted community featuring diverse architectural styles and designs. It’s a place where neighbors and nature join hands, city and country live side-by-side, and residents of all ages stroll tree-lined sidewalks and lamp-lit streets. Where recreational activities and community togetherness abound. Where lifelong memories are stored for safekeeping. Where belonging belongs to one and all.

And it was my job to tell the world about it.

Generations To Come

Stephens Valley's first-ever branding piece, written and video-edited by yours truly.

Meaning Of Home

Life takes you to unexpected places. Love brings you home.

Festival Of Trees

Stephens Valley hosts several well-attended events and gatherings throughout the year, and I was responsible for creating campaigns to get the word out. This festive video was written and directed by me to advertise the annual Festival of Trees.

Merry Everything and Happy Always!!!!

Love Where You Live

In addition to video scripts, I also conducted several resident interviews to craft story-driven testimonial videos like the ones shown here. It was an honor to weave these unique narratives together, illustrating how the Stephens Valley community attracts such varied and valuable walks of life. Notice similarities and contrast between these two Stephens Valley families? I was hoping you would.

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Additional Services Provided

  • Web Copy & Branding
  • Weekly Content Creation
  • Social Media Management
  • Email Marketing
  • Blog Writing & SEO
  • Project Management
  • Reputation Management
  • Public Relations
  • Photography
  • Event Marketing

I am honored to have worked with Stephens Valley for four years as an employee of MediaTree Advertising. If you'd like to see additional examples of video content I've created, click here.

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Are you in need of some wordsmithery?

Not to worry, I'll sort you out in a jiffy! Whether you're without copy, concepts, or the password to my resume page, shoot me an email to get this show on the road.

Say hello!

Prolong your golden years.

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LONG-FORM CONTENT for Senior Solutions

Out of all my long-form content clients, I chose to spotlight Senior Solutions Home Care here because their audience is a bit more nuanced than a first glance may see.

On the one hand, this content speaks to caregivers working for Senior Solutions, providing them with direction and tools they can reference on the job.

On the other hand, it beckons to "Adult Daughters" of seniors, a persona developed to encapsulate primary family members charged with making a senior's transitional decisions.

But all the while, this content is really about the seniors themselves, who may not stumble into the content online, but will inherently benefit from the tips and tricks within...and from all angles of their care.

Phew. Glad I got that off my chest. Click on the pictures below to read a few blog posts I've written for these very distinct audiences. I hope an underlying mission statement is easy to spot:

Adding years to life and life to years!

Additional Services Provided

  • Web Copy & Branding
  • Weekly Content Creation
  • Social Media Management
  • Email Marketing
  • Blog Writing & SEO
  • Project Management
  • Reputation Management
  • Public Relations
  • Videography & Photography
  • Event Marketing

I am honored to have worked with Senior Solutions Home Care and its many branches, including Senior Solutions Transportation and the IHCA, for two and a half years on behalf of MediaTree Advertising. If you'd like to see additional examples of blogs and long-form content, click here.

Introduce a new alternative.

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CREATIVE DIRECTION for Biologix Center

Tired of coping with chronic illness symptoms? Nashville has a new, never-before-seen alternative. 

A beacon of hope for today's incurables, Biologix Center for Optimum Health gives chronic illness patients reason to believe in life again. But how to put this all on paper?

That's where I came in.

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The Takeaway

When you communicate about your body, your voice should be the loudest in the room. But too often in mainstream medicine,  doctors claim they know best based on prior cases, or simply because they don't have the time or energy to delve in deep.

These print ads began as a branding brainstorming exercise and eventually morphed into full on campaigns, featured in Franklin Lifestyle magazine, Graffiti Ad placements, and various social media platforms.

Their striking images, juxtaposed with simple, yet profound headlines, help prospective patients feel comfortable and heard...despite having never experienced those emotions in a medical setting before.

I'm proud to have added, "define a new way of doctoring" to my resume.

Additional Services Provided

  • Full Rebranding & Web Copy
  • High Level Account Management
  • Weekly Content Creation
  • Social Media Management
  • Internal Communication
  • Social Ad Campaigns
  • Video Storyboarding & Scripts
  • Video Testimonial Interviews & Production
  • Project Management
  • Public Relations
  • Reputation Management
  • Photography & Videography
  • Podcast Creation & Management

I am honored to have worked with Biologix Center for three and a half years as an employee of MediaTree Advertising. If you'd like to see additional examples of my creative direction skills, click here.

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Brighten your social media feed.

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SOCIAL MEDIA CONTENT for Hiller

Remember when scrolling still made you #smile?

Sometimes it seems impossible to find something to smile about on social media...but it's not all doom and gloom. In fact, Hiller Plumbing, Heating, Cooling, & Electrical—whose mascot just so happens to be Happy Hiller, himself—has shared over 4,160 #HappyPosts in the last four years. I know because I wrote them.

Turns out, you can find a lot of reasons to be #happy if you look closely enough.

#HappyFacts

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#HappyHomeHacks

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#HappyDays

I can think of templated social media content for days...but what really moves the needle is personal connection. This series celebrates that connection, recognizing that it's always a #HappyDay for somebody out there...and humanizing the Hiller staff in the process. If only we could "like" that more than once!

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Thank our nation’s finest.

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PUBLIC RELATIONS for Gateway Tire

Free advertising? Sign me up!

In a pay-to-play world, opportunities for free advertising are few and far between. However, one thing that working for "We've-Been-Around-Since-1930-Gateway-Tire-and-Service-Center" has taught me...is not to give up on the old ways of doing business just because everyone else has. In fact, that's usually the best time to keep the "good old ways" on deck.

What I mean by this, is to demonstrate how surprised I was every year when countless newspapers all over the Southeast would advertise our campaigns for free oil changes...for free. All because I made a few phone calls.

My press releases delineating this patriotic Veterans & Memorial Day initiative were shared by the newspapers listed below.

  • Atoka County Times
  • Bartlett Express
  • The Millington Star
  • The Covington Leader
  • Collierville Independent
  • The Collierville Herald
  • Lakeland Currents
  • The Lexington Progress
  • Memphis Business Journal
  • The Memphis Flyer
  • The Commercial Appeal
  • The Desoto Times
  • The Panolian
  • Clarksdale Press Register
  • The Daily Corinthian
  • Delta Democrat
  • The Grenada Star
  • Starkville Daily News
  • The Tate Record
  • The Leaf Chronicle
  • Murfreesboro Post
  • Daily News Journal
  • Williamson Herald
  • The Tennessean
  • Shelbyville Times Gazette
  • Manchester Times
  • Gallatin News
  • Longview News Journal
  • Lufkin Daily News
  • Marshall News Messenger
  • Panola Watchman
  • Texarkana Gazette
  • Tyler Morning Telegraph
  • Shreveport Times
  • Bossier City Tribune
  • Clarion Ledger
  • The Yazoo Herald
  • Rankin County News
  • Jonesboro Sun
  • Paragould Daily Press

The takeaway? First, that I'm not afraid to get on the phone to get the job done. Second, that even though we can't repay our veterans...we can never stop trying.

Additional Services Provided

  • Daily Content Creation
  • Social Media Management
  • Script Writing
  • SEO
  • Project Management
  • Reputation Management
  • Public Relations

I am honored to have worked with Gateway Tire for four years on behalf of MediaTree Advertising.