SOCIAL MEDIA CONTENT for Hiller
Remember when scrolling still made you #smile?
Sometimes it seems impossible to find something to smile about on social media...but it's not all doom and gloom. In fact, Hiller Plumbing, Heating, Cooling, & Electrical—whose mascot just so happens to be Happy Hiller, himself—has shared over 4,160 #HappyPosts in the last four years. I know because I wrote them.
Turns out, you can find a lot of reasons to be #happy if you look closely enough.
#HappyFacts
#HappyHomeHacks
#HappyDays
I can think of templated social media content for days...but what really moves the needle is personal connection. This series celebrates that connection, recognizing that it's always a #HappyDay for somebody out there...and humanizing the Hiller staff in the process. If only we could "like" that more than once!
