LONG-FORM CONTENT for Senior Solutions
Out of all my long-form content clients, I chose to spotlight Senior Solutions Home Care here because their audience is a bit more nuanced than a first glance may see.
On the one hand, this content speaks to caregivers working for Senior Solutions, providing them with direction and tools they can reference on the job.
On the other hand, it beckons to "Adult Daughters" of seniors, a persona developed to encapsulate primary family members charged with making a senior's transitional decisions.
But all the while, this content is really about the seniors themselves, who may not stumble into the content online, but will inherently benefit from the tips and tricks within...and from all angles of their care.
Phew. Glad I got that off my chest. Click on the pictures below to read a few blog posts I've written for these very distinct audiences. I hope an underlying mission statement is easy to spot:
Adding years to life and life to years!
Additional Services Provided
- Web Copy & Branding
- Weekly Content Creation
- Social Media Management
- Email Marketing
- Blog Writing & SEO
- Project Management
- Reputation Management
- Public Relations
- Videography & Photography
- Event Marketing
I am honored to have worked with Senior Solutions Home Care and its many branches, including Senior Solutions Transportation and the IHCA, for two and a half years on behalf of MediaTree Advertising. If you'd like to see additional examples of blogs and long-form content, click here.