INTERNAL COMMUNICATION for Hiller
Motivated staff can move a message at the speed of light. So what happens when you shine that light back on them?
When your employees buy into what you're selling, your life becomes a whole lot easier. Since "caring" is Hiller's core value, their CMO tasked me with writing and implementing an awards system that would bring care from the inside, out.
Here's what I came up with.
The Awards
- AC Award: AC stands for air conditioning, but it can also stand for Acts of Caring. This award goes to someone who has gone above and beyond to care for a customer's well-being.
- Boiler Award: A boiler turns water into steam, which is better for transferring heat to where it's most needed. This award goes to someone who goes out of their way to perform a cross-trade-industry-related task to make the work easier for others and provide a homeowner with peace of mind.
- Circuit Award: An electrical circuit is a loop through which current can flow. This award goes to someone who has demonstrated an ability to lead effectively in a take-charge situation, allowing our teams and workflows to manage seamlessly and efficiently.
- Lightbulb Award: A light bulb symbolizes a great idea. This award goes to someone who is constantly brainstorming, implementing, OR improving on ideas/processes in the Hiller workflow.
- Plunger Award: A plunger works by using suction and pressure to get the job done. This award goes to someone who performs very well under pressure and is never opposed to going the extra mile.
- Heart of Hiller Award: Someone who has achieved all of the above awards would be eligible for this honor because they have demonstrated that they have a heart for service, safety, caring, diligence, work ethic, and more.
The Effect
Tech shares Care Story. Winning Care Story receives corresponding award, uniform pin, truck decal, and restaurant gift card. Best of the best Care Stories compete to win the Heart of Hiller Award. Winner takes home prize worth up to $500.
And so on and so forth...every week...for the rest of the year. 52 opportunities for management to hear about impactful moments in the trades. Endless ways for employees to learn, grow, and feel appreciated. A win-win, if you ask me!
The Real Reward
Not only did this awards system empower Hiller employees to share their experiences on the daily, but it also provided valuable video and static content for use on social media. Customers sure do get a kick out of kindness.
Additional Services Provided
- Daily Content Creation
- Social Media Management
- Branding & Web Copy
- Print Ads
- Social Ad Campaigns
- Video Storyboarding & Scripts
- Project Management
- Public Relations
- Photography
- High Level Brainstorming
I am honored to have worked with Hiller for four years as an employee of MediaTree Advertising. If you'd like to see additional examples of my internal communication skills, click here.