Category: All Work

Bring the beat back.

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WEBSITE COPY for Brugada Bar & Kitchen

Turning a serious heart condition into a good time? No problem!

Brugada Kitchen + Bar hired me to assist in their all-encompassing rebrand—except the one thing that wasn’t to change was their brand’s name. A sexy word that slips off the tongue, ‘Brugada’ is most commonly used to describe a debilitating heart disease that’s anything but. Until I came along, that is! 

I played HARD on the heartstrings to pull this copy off, cleverly referencing heartbeats, rhythm, and booze in every way imaginable. I’m hoping the end result leaves you with one, wholehearted thought:

You gotta Brugada.

Give credit where credit is due.

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INTERNAL COMMUNICATION for Hiller

Motivated staff can move a message at the speed of light. So what happens when you shine that light back on them?

When your employees buy into what you're selling, your life becomes a whole lot easier. Since "caring" is Hiller's core value, their CMO tasked me with writing and implementing an awards system that would bring care from the inside, out.

Here's what I came up with.

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The Awards

  • AC Award:  AC stands for air conditioning, but it can also stand for Acts of Caring. This award goes to someone who has gone above and beyond to care for a customer's well-being.
  • Boiler Award:  A boiler turns water into steam, which is better for transferring heat to where it's most needed. This award goes to someone who goes out of their way to perform a cross-trade-industry-related task to make the work easier for others and provide a homeowner with peace of mind.
  • Circuit Award:  An electrical circuit is a loop through which current can flow. This award goes to someone who has demonstrated an ability to lead effectively in a take-charge situation, allowing our teams and workflows to manage seamlessly and efficiently.
  • Lightbulb Award:  A light bulb symbolizes a great idea. This award goes to someone who is constantly brainstorming, implementing, OR improving on ideas/processes in the Hiller workflow.
  • Plunger Award:  A plunger works by using suction and pressure to get the job done. This award goes to someone who performs very well under pressure and is never opposed to going the extra mile.
  • Heart of Hiller Award:  Someone who has achieved all of the above awards would be eligible for this honor because they have demonstrated that they have a heart for service, safety, caring, diligence, work ethic, and more.

The Effect

Tech shares Care Story. Winning Care Story receives corresponding award, uniform pin, truck decal, and restaurant gift card. Best of the best Care Stories compete to win the Heart of Hiller Award. Winner takes home prize worth up to $500.

And so on and so forth...every week...for the rest of the year. 52 opportunities for management to hear about impactful moments in the trades. Endless ways for employees to learn, grow, and feel appreciated. A win-win, if you ask me!

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The Real Reward

Not only did this awards system empower Hiller employees to share their experiences on the daily, but it also provided valuable video and static content for use on social media. Customers sure do get a kick out of kindness.

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Additional Services Provided

  • Daily Content Creation
  • Social Media Management
  • Branding & Web Copy
  • Print Ads
  • Social Ad Campaigns
  • Video Storyboarding & Scripts
  • Project Management
  • Public Relations
  • Photography
  • High Level Brainstorming

I am honored to have worked with Hiller for four years as an employee of MediaTree Advertising. If you'd like to see additional examples of my internal communication skills, click here.

Thank our nation’s finest.

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PUBLIC RELATIONS for Gateway Tire

Free advertising? Sign me up!

In a pay-to-play world, opportunities for free advertising are few and far between. However, one thing that working for "We've-Been-Around-Since-1930-Gateway-Tire-and-Service-Center" has taught me...is not to give up on the old ways of doing business just because everyone else has. In fact, that's usually the best time to keep the "good old ways" on deck.

What I mean by this, is to demonstrate how surprised I was every year when countless newspapers all over the Southeast would advertise our campaigns for free oil changes...for free. All because I made a few phone calls.

My press releases delineating this patriotic Veterans & Memorial Day initiative were shared by the newspapers listed below.

  • Atoka County Times
  • Bartlett Express
  • The Millington Star
  • The Covington Leader
  • Collierville Independent
  • The Collierville Herald
  • Lakeland Currents
  • The Lexington Progress
  • Memphis Business Journal
  • The Memphis Flyer
  • The Commercial Appeal
  • The Desoto Times
  • The Panolian
  • Clarksdale Press Register
  • The Daily Corinthian
  • Delta Democrat
  • The Grenada Star
  • Starkville Daily News
  • The Tate Record
  • The Leaf Chronicle
  • Murfreesboro Post
  • Daily News Journal
  • Williamson Herald
  • The Tennessean
  • Shelbyville Times Gazette
  • Manchester Times
  • Gallatin News
  • Longview News Journal
  • Lufkin Daily News
  • Marshall News Messenger
  • Panola Watchman
  • Texarkana Gazette
  • Tyler Morning Telegraph
  • Shreveport Times
  • Bossier City Tribune
  • Clarion Ledger
  • The Yazoo Herald
  • Rankin County News
  • Jonesboro Sun
  • Paragould Daily Press

The takeaway? First, that I'm not afraid to get on the phone to get the job done. Second, that even though we can't repay our veterans...we can never stop trying.

Additional Services Provided

  • Daily Content Creation
  • Social Media Management
  • Script Writing
  • SEO
  • Project Management
  • Reputation Management
  • Public Relations

I am honored to have worked with Gateway Tire for four years on behalf of MediaTree Advertising.