DIRECT MAIL for ModMed OBGYN

Make it worth the walk to the box. That's my motto. 

I knowww this is weird, but my favorite medium, by far, is the mail. I wish more people felt this way. Someone personally delivered it. Took time to wrap and address it. Figured out where you live! This is real effort!

I also believe it's going to have a comeback in the age of AI, since people are dying for real creativity and there is beaucoup opportunity to stand out in a sea of generic leaflets. (Emoji of a wave: 🌊)

Anyways, I'm mostly just lucky my boss, her boss, and his boss let me think outside the box on this one. The rose-colored glasses at the bottom reveal the future of doctors who buy into their own success!

Oh, you want to see the future too? Here's what the secret copy says: 

• Making more baseball games and piano recitals
• More eye contact with patients
• A 98% clean claim rate*
• Real-time estimates, so you can get paid up front**
• Working from one screen with less clicking
• Seeing data multiple ways
• Discovering potential new revenue streams with aesthetics

I went with a mix of life and work-related visions because it's allllll about *balance*.

PS — you should have seen me fight to get this through legal. I was ferocious.