CAMPAIGN COPY for Real AI
What if your software company had a conscience?
I studied English Literature, have read over 500 books, and try my very best not to be annoying about it. But I'll be honest, AI scares me. As does AI-related advertising.
So when ModMed's Product Marketing team needed something in market to explain why our AI wasn't finished baking, I jumped on the opportunity to stall the robots.
Because if I'm feeling nervous about AI, surely some board-certified doctors might be too, right?
I suggested we move into thought leadership and market our head and heart space in the mean time. How do patients feel about AI? Doctors? Staff?
ModMed wants to know. Because ModMed wants real intentionality built-in.
Humans > Humaniods
Real AI > Artificial Intelligence
Lucky to collaborate Mel Rausch, a UX visionary, on this project. We decided the floating amorphous blob represents alllll the different ways people could be thinking, questioning, concerning, opinion-ing, and more about AI...and in one place for once. (Was beyond honored she loved that idea!)
IF FIGMA IS FINICKY, click here!
We also commissioned a study to get real answers from real patients.
Click here to read the report! It generated 295 report downloads, 111 nEEOs, and ~$600 million in the pipeline — in less than a month.
Most AI content looks and sounds straight out of space. I asked design to prioritize "patients-eyes-on-us" imagery to reinforce my first-person, "real-humans-were-surveyed-to-get-this-data" tone.
Make data human again in 2025! Especially in the age of AI!