PUBLIC RELATIONS for Gateway Tire

Free advertising? Sign me up!

In a pay-to-play world, opportunities for free advertising are few and far between. However, one thing that working for "We've-Been-Around-Since-1930-Gateway-Tire-and-Service-Center" has taught me...is not to give up on the old ways of doing business just because everyone else has. In fact, that's usually the best time to keep the "good old ways" on deck.

What I mean by this, is to demonstrate how surprised I was every year when countless newspapers all over the Southeast would advertise our campaigns for free oil changes...for free. All because I made a few phone calls.

My press releases delineating this patriotic Veterans & Memorial Day initiative were shared by the newspapers listed below.

• Atoka County Times
• Bartlett Express
• The Millington Star
• The Covington Leader
• Collierville Independent
• The Collierville Herald
• Lakeland Currents
• The Lexington Progress
• Memphis Business Journal
• The Memphis Flyer
• The Commercial Appeal
• The Desoto Times
• The Panolian
• Clarksdale Press Register
• The Daily Corinthian
• Delta Democrat
• The Grenada Star
• Starkville Daily News
• The Tate Record
• The Leaf Chronicle
• Murfreesboro Post
• Daily News Journal
• Williamson Herald
• The Tennessean
• Shelbyville Times Gazette
• Manchester Times
• Gallatin News
• Longview News Journal
• Lufkin Daily News
• Marshall News Messenger
• Panola Watchman
• Texarkana Gazette
• Tyler Morning Telegraph
• Shreveport Times
• Bossier City Tribune
• Clarion Ledger
• The Yazoo Herald
• Rankin County News
• Jonesboro Sun
• Paragould Daily Press

The takeaway? First, that I'm not afraid to get on the phone to get the job done. Second, that even though we can't repay our veterans...we can never stop trying.