WEBSITE COPY for Brugada Bar & Kitchen

Turning a serious heart condition into a good time? No problem!

Brugada Kitchen + Bar hired me to assist in their all-encompassing rebrand—except the one thing that wasn’t to change was their brand’s name. A sexy word that slips off the tongue, ‘Brugada’ is most commonly used to describe a debilitating heart disease that’s anything but. Until I came along, that is! 

I played HARD on the heartstrings to pull this copy off, cleverly referencing heartbeats, rhythm, and booze in every way imaginable. I’m hoping the end result leaves you with one, wholehearted thought:

You gotta Brugada.